On January 4, 2019, a mysterious account, @world_record_egg, made its appearance on the web of the very popular social network, Instagram. The most-liked post on Instagram is now a simple photo of an egg
Now, the account has three new photos of the same egg and there are some ‘eggciting’ developments. 🐥🐣
The egg that has amassed a following of 8.8 million in little over a week has now started to crack.
On Instagram, the record for the most liked photo is now … to an egg
The image was uploaded by the account @world_record_egg on Friday 4 January, posted with the caption: “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” #World_Record_Egg
10 days later on Monday 14 January, the photo of the egg duly surpassed the reality TV star’s total, reaching 50 million likes during that afternoon.
The power of influencer marketing
By having a strong network, the egg account was able to utilize shoutouts ( on stories ) and shares to get its page recognized by millions very quickly. If you’re looking to grow your page quickly, make sure that you have informative content on it and then connect with individuals who have similar markets and can offer a shoutout.
Of course, you might have to shout them out in return, but this is a great way to grow quickly. When a new audience sees your image and clicks on your social media, its members will find the informative content and want to follow you.
On the post of the egg, various online influencers were tagged : pewdiepie CNN , theellenshow (tv show), jimmyfallon (comedian), buzzfeed (viral news) and more.
Digital Marketing in 2019 is already proving the importance of social media in brand recognition and global awareness. By integrating interactive features, you too can engage your users and promote their unified action toward a common goal, increasing the overall buzz.
Do you think that our FELFEL Pic can beat the record of likes on Instagram too ? 😂
The felfel picture has reached today more than 900 likes 🔥🌶️
Credit: @Digital Discovery
A brief history of the most liked image on Instagram
- Will Smith and Justin Bieber set the record back in 2014 with their record-setting 1.5 million likes
- Kim Kardashian and Kanye West then took the title with 2.4 million likes with their wedding photo in 2014
- Followed by Kendall Jenner’s rise from 2.6 million, then 3.1 million, topping out at 3.5 million likes on one of her posts
- Beyoncé Knowles-Carter’s announcement of her pregnancy with Sir and Rumi Carter then received 7.3+ million likes in 2017