U.S. : Number of social network users in 2023
With 2.9 billion members, Facebook is the world’s most popular social network. His two other social networks, Whatsapp and Youtube, each have more than 2 billion members of his.
There are about 8 billion people in the world, 4.9 billion of whom will use social media in his 2023. That’s a huge number. These figures also mean that more than two-thirds of his internet users, and one in three of him in the world, are on his social media platform. The world has changed through social media. Adopting at scale and speed, these technologies are redefining how we coordinate requirements, find partners and receive new information.
So the question remains. Who are these users? What are their demographics, what are the top social networking sites today, and when did they first become popular? This post addresses these and other important questions to help you understand how social media is used around the world.
US-specific social media statistics in 2023
Most of the world’s leading social media platforms are headquartered in the United States. As a world leader and world number one, it is very important to know the state of the US social media scene. Especially if you’re targeting a US audience.
The United States is projected to have 302.35 million social media users by 2023. This means that 90% of the total US population actively uses social media.
Facebook is the most popular social media platform in the US, with 74.2% of adults.
Here is a table showing the most popular social media platform in the USA:
| Platform | Share of Adults using it |
| 74.2% | |
| 60.7% | |
| Tik Tok | 42.4% |
| 41.8% | |
| 39.0% | |
| Snapchat | 38.7% |
| 28.7% | |
| 28.6% | |
| 27.9% |
Gender of Social Media Users in the USA
In America, women are more likely to use social media:
- 76% Females.
- 72% Males.
Age of Social Media Users in the USA
It comes without surprise that Gen Z and Millenials make up the majority of the US population using social media.
| Age Group | Share of Users |
| 18-29 | 84% |
| 30-49 | 81% |
| 50-64 | 73% |
| Over 65 | 45% |
Other important statistics related to US social media users.
- TikTok is the most downloaded social media app in the US.
- He 78% of US adult social media users use Facebook regularly.
- Facebook.com is the most visited site in the United States.
- There are approximately 180 million Facebook users in the United States. 50.64% of US TikTok users visit the platform daily.
- Twitter has 86% brand awareness in the US, followed by Snapchat (84%), Pinterest (79%) and Reddit (68%).
