Is TikTok part of your holiday marketing plan this year?
If so, this will help. This week, TikTok has published its 2023 Holiday Marketing Guide, which includes a range of tips and insights to help you map out your holiday campaigns.
You can download the full, 17-page guide here (with email sign-up), but in this post, we’ll take a look at some of the key notes and highlights.
First off, the guide looks at how shoppers are increasingly using TikTok as a discovery tool.
Indeed, more and more people are using TikTok as a trend-based search engine, and it’s worth considering how your target audience is using the app, especially given the broader shift towards using social platforms for entertainment, as opposed to social interaction.
The guide also outlines key planning tips, including a calendar of key dates:
There’s a lot to consider, which can be of great help in maximizing your TikTok marketing approach and improving your results this holiday season.
And again, with so many people now using TikTok as their primary entertainment platform, that engagement value is high and can generate strong responses to tailored campaigns.
Either way, it’s definitely worth a visit.