10 strategies to create high-quality backlinks for any website

Google
8 May 2023
890
9 minutes read

Learn how to scale up your backlinks building efforts and achieve SEO success in every industry and niche.

One of the biggest challenges when designing link building campaigns is that a strategy that works for one website may not work for another.

For example, information-rich affiliate marketing website techniques may generate different numbers of links to e-commerce product pages or localized service pages.

The following techniques can be used in almost any situation, but their scale depends on many factors.

But before getting into strategy, you need to make sure you’re using the right strategy for your business situation.

Are you using the right link building strategy?

Every website and situation is a little more unique than last time. These variables can be due to your company structure, overall marketing strategy, or website niche.

Several factors can make a website more difficult to build links than others.

Below is a list of frequently asked questions to help you understand which technique to use to scale based on the current state of your website. Link strategy litmus test

-How many topics are there to discuss in your niche?
– What websites do you get links from?
-Are certain link building techniques easy or hard to implement in your niche?
-Is your website in the “your money or your life” (YMYL) niche?
-How competitive are your keywords? ――What kind of content are you currently distributing? Or what are your content skills?
-Which page do you want to rank?
-What are your prospecting and outreach skills? Do you have an in-house team or outsource to a link building agency? –Do you have any followers? Will someone share your content naturally?
-Are you focused locally, nationally, or internationally?
-Do you have the time and resources to implement a link building strategy?

Asking yourself these questions is the first step before choosing a link building strategy. By understanding these variables, your strategy can deliver more links or links to your target website page.

Of all these questions, the type of website has the greatest impact on the technology used. Let’s take a closer look at how to choose which pages to build links on.

Choosing Link Building Sites by Site Type

Different websites may produce completely different types of content or require different pages to rank. Some sites, like many e-commerce sites, produce very little informational content, while others build their entire marketing program around producing informational content such as: B. Educational Sites.

The following list of website types includes the most common types of websites.

Affiliate website

These websites can take many forms, including blogs, coupon websites, product listings, product directories, review sites, and shopping comparisons. These websites typically require a link to the item or brand listing page.

Affiliate websites can use almost any of the following techniques, but guest posts, linking to resource pages, and competitor link building work very well in most niches.

Marketplace or directory

These websites connect buyers and sellers and usually facilitate transactions. Some examples are Etsy, Upwork, and Themeforest.

Direct links to list pages and information articles are possible in the following ways

e-commerce

Ecommerce sites need links to brand, product, or category pages to improve rankings. This is one of the hardest sites to get a link to.

Guest posts, competitor link building, resource pages, image link building, and product samples can create links to almost any page if done right.

But my favorite technique is finding brand mentions of products on unlinked sites. For example, if your e-commerce site sells Nike shoes, look for articles that mention Nike shoes and ask for links. However, a direct-to-consumer CPG e-commerce website can contain a lot of informational content that can be used to build links.

Consider skyscraper techniques and create content designed for link building.

-Online training and certificates

Linking to the registration page on these websites may improve the ranking of the registration page. Securing these links is difficult, but it uses techniques similar to e-commerce.

-University

Both online and brick-and-mortar universities may have plenty of authoritative content for some professors to write. Blogs like to cite reliable sources. This is a unique approach that universities can use to secure their links. Often these sites have blogs, but need a link to the program page.

I’ve found that combining links to information pages with internal links to program pages yields a lot of natural links.

– Consumer CPG

Consumer goods (CPG) that are sold directly to consumers through websites typically generate rich content and feature an e-commerce section.

Additionally, they typically spend a lot of time building brand awareness. Strategies like guest posts, mentions of unrelated brands, building image links, product samples, and even blogger roundups can generate many links to these brands.

Informational articles and e-commerce sites are ideal targets for links.

I highly recommend using his HARO with the CPG brand.

– Local centered national

Businesses that have a national presence but target local keywords have their own link building challenges. These websites usually have a page for each location, which is great for link building. I’ve even had great success with local bloggers who found links to travel and place pages.

However, consider creating long-form content to rank for national keywords instead of just focusing on local keywords. This allows you to create diverse and natural link profiles.

-SaaS and Technology (B2B or B2C)

Large technology companies and start-ups may find informational articles, solution pages, industry pages, or direct links to informational articles.

Building competitor links, guest posts, and resource page links can generate many links to these types of pages. A resource link may lead directly to a product or home page, but it’s still a good link.

-Local service

Local businesses tend to have fewer resources to create content, but their primary focus is almost always a home page, location, or service page.

His website, a local who attends local events, is a good source of links for easily available fruit.

Still, digital PR, link building with competitors, and local business roundups can ensure links to the local market.

Travel bloggers who list their company’s city on their website may find it useful to link to your website from the page about your city. The following strategy works for any of the website types listed. However, if your website runs an aggressive content marketing program, certain strategies are more effective than others.

Proven link building strategies for every niche

Link building is still essential to the success of his SEO strategy for various niche websites.

We understand the unique aspects of your site and niche so you can tailor your approach to ensuring the most effective links.

The above strategies can be applied to different types of websites such as affiliate websites, e-commerce platforms, universities, local businesses, etc.

Asking the right questions and choosing the right techniques for your website can greatly improve your rankings and traffic.

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