Video is the most popular content form, in terms of engagement and conversions, across all social platforms, and LinkedIn is no exception.
Now, Marketers and brands can leverage video for Sponsored Content and Company Pages to reach and engage the right audiences, the right way. Digital Marketers will also be able to use LinkedIn’s suite of advertising tools to promote video though Sponsored Content and lead generation campaigns, the company announced Thursday.
Bring Your Campaigns to Life with Video for Sponsored Content !
Video for Sponsored Content helps you achieve your marketing objectives across the funnel by :
- Building brand awareness by telling rich, visual stories in the premium context of LinkedIn
- Driving qualified traffic to your desktop or mobile website, and
- Collecting high-quality leads with a persistent “call to action” button or through our integrated Lead Gen Forms product.
This is the newest addition to LinkedIn’s efforts to expand their digital advertising services for B2B marketers, following their expanded Audience Network last year. Following the changes, LinkedIn reported a 60% spike in views on their News Feed, and twice the engagement from likes, comments and shares.
Video content is crucial for our brand, and these changes allow LinkedIn’s professional community to more easily derive value from the content we are producing. While our videos can be long – up to 3 minutes – we are seeing deep engagement at a great value. — Kaydee Bridges, Vice President, Digital & Social Media Strategy at Goldman Sachs.
Video for Sponsored Content and Company Pages is rolling out from today, and will be available to all businesses within the next few weeks