Launched last year in the U.S. Instagram opens up its shopping feature to 8 more countries: Australia, Brazil, Canada, France, Germany, Italy, Spain and the U.K, That means brands in those countries can now add e-commerce links within their Instagram organc posts to help drive transactions from the image-sharing app, which has about 800 million users worldwide.
Shopping Made Seamless :
The Facebook-owned Instagram introduced the service in the U.S. last year, letting marketers create an account that could drive transactions without having to hand over a portion of their sales to Facebook. More than 200 million Instagram users visit one or more business profiles daily, providing brands with a potentially broad audience worldwide, the company said.
We know that Instagram is a great place for people to discover and share their passions. With shopping on Instagram, this sense of discovery goes even further by giving people a visual storefront to explore new products from businesses they follow. With easy access to pricing and product details, shoppers can tap on a tagged post within feed or through the shop button on a business’s profile to take the next steps to learn more.
“With easy access to pricing and product details, shoppers can tap on a tagged post within their feeds or through the shop button on a business’s profile to take the next steps to learn more,” says Instagram.
Now, people can go from inspiration to information and purchase in just a few taps, and do so in a way that’s organic to the Instagram experience. What next ?