Finally, Instagram today made a change to its product that community managers have wanted for some time Today, they’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been tagged in and view other business profiles
These added features allow businesses for better content planning and secure account management, removing the need for employees to share login to gain account access to insights or create a post.
Hootsuite is one of the first partners to implement the API :
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”
The change was introduced today as part of a larger revamp of Instagram’s API platform that also included a plan to deprecate the older Instagram API Platform over the next 2 years.
From July 31, 2018. The old API is being replaced by the newer Instagram Graph API, which also includes the ability to analyze metrics and insights about the business’s performance on this social network, moderate comments, and now, access the business’s mentions and add responses to those.
Another good new feature involves business discovery, which offers the ability to view other business profile information and media. 😎
These features won’t be limited to businesses in the future, the company notes. Instagram says that support for non-business profiles is in the works for an early 2019 release.😭
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