About Digital Discovery :
Digital Marketing : News, Trends & Insights
Digital Discovery is a daily publication that covers all aspects of the digital marketing 2018 industry.
Digital Discovery is an online community from Tunisia and resource for professionals in Digital Marketing, social business, communication, customer experience, content marketing and digital strategy, or any other discipline where a thorough understanding of social media is mission-critical.
Created by Djaziri Mohamed who fosters conversation among social media professionals about the world of social media, online community, social marketing, digital media, seo, Email marketing and more.
Get in touch to see how we can help you build and deliver your Digital Strategy : Contact@digital-discovery.tn
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990’s and 2000’s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.