The new Ad Manager 2.0 has integrated the platform’s Advanced Mode features, which include frequency capping, Snap Publisher, its browser-based video editing software, Business Manager, and Audience Filters with a Filter auction. ?
Peter Sellis, Director of Revenue Product : “We’ve streamlined Snapchat Ads Manager so advertisers can buy, optimize, target, and measure in one simple place. And we added Audience Filters to the tool, a big win for advertisers who want to run creative, targeted camera ads at an efficient price.”
The Snapchat Advertising Manager 2.0 allows you to:
- Create and edit Snapchat ads
- Analyze the performance of advertisements
- Create advanced campaigns (Ad Set Dupublication, Frequency Capping …)
- Create a Creative Library Create custom videos (Snap Publisher)
- Insert the Snapchat Conversion Pixel (Snap Pixel)
- Create personalized audiences (Custom Audience, Lookalikes …)
- Manage advertising account, authorized members and billing
Create a Snapchat advertisement with the Ads Manager
The creation of a Snapchat advertisement starts as on Facebook, you first choose a goal before designing your advertisement: acquisition of traffic, application installation, retargeting application users, acquiring views on a video, improvement of the reputation
Then, depending on the format chosen, you download the relevant content (video campaign, filter …) or select the content in your library. A convenient feature for frequently re-using advertising content. You no longer have to determine your target and your budget to launch your campaign.
Snapchat vs. Facebook
Snapchat takes advantage of these ads to communicate new numbers. Snap Inc. emphasizes that the app has matured and now reaches a wide audience. Snapchat will even compare to Facebook and Instagram …
- 3.5 billion snaps are sent each day
- 3 billion snaps with a filter are seen every day
- 16 million French people can be targeted on Snapchat, vs. 34 million on Facebook, vs. 10 million on Instagram Stories
- 9 million French people aged 13-25 can be targeted, vs. 8 million on Facebook, 6 million on Instagram (feed) and 5 million on Instagram Stories.